‘Twas the night after Thanksgiving, and all through the shop — no employees were stirring, in fact they hid for their lives. The sweaters were hung on the hangers with care, in hopes that the Zombie-like customers soon would be there.
There’s a reason the day after Thanksgiving is called Black Friday — it isn’t because it’s the day that retailers move out of the red and into the black, and it’s not because there have actually been casualties in the rush-to-shop that overtakes normal people and changes them into sale-loving-Zombies (the worst kind of Zombies.)
The real reason — and you’re hearing this here first — is that the Friday after every Thanksgiving sees so many people hit the stores that it actually shifts the Space-Time Continuum just a little.
Scientists believe that this will eventually open a black hole (see where we’re going with this?) and send the Earth into another dimension, a strange dimension, perpetually in-between Holidays — where people are always in the midst of digesting a turkey while wondering what terrible sweater to buy a loved one… thus, Black Friday.
Below is a Top 10 list of what you should know and do that fateful day. We have spent the last fifteen years carefully studying and testing each one of the suggestions below. This is, without a doubt, the most decisive Black Friday Survival Guide you will ever read.
Are you ready? Here we go…
10. Don’t Wear Anything You Wouldn’t Wear In a Mexican Mosh Pit
Sure, most of the world is going to be in the same store as you, and yes, you’re probably going to bump into at least one person from your past who you’ve at one point or another slept with. But let us put it into perspective — and we’re talking to the women right now since, for most men, dressing up means wearing the slightly darker jeans and buttoning up that shirt.
Ladies — imagine giving birth for ten hours while your husband/boyfriend/children stand at your side and say, “Can we go? Are you done yet? Seriously, are you done? Okay, I’m actually serious now, are you done? Do we need that? We don’t need that. Don’t get that. Seriously, why do you need that? Put that down. Fine, get it, but I don’t think we need it. Are you done? Can we go? Seriously. Okay, I’m waiting in the car.” Oh, you’re also doing this while thousands of people are trying to buy your doctor at 30% off.
And that’s kind of like dressing up for Black Friday.
Our advice? Wear sweat pants, wear pajamas, wear slippers if you have to, just don’t wear anything that you wouldn’t wear to a mosh pit in Mexico.
9. Keep Hydrated – Passing Out Will Not Get You 30% Off On Pants
Yes, most malls have drinks readily available, but considering the sheer amount of people that will be flooding the stores, we highly suggest either grabbing a bottle of water or wearing one of those beer hats (you may or may not fill it with beer – just not enough to projectile vomit on other customers.)
Another good reason for bringing your own water is that it ensures that you never have to leave a purchase line – and since you’ll be in those lines for quite some time, we’d suggest bringing a picnic basket and a bathroom while you’re at it.
So, bring water, bring juice, bring anything that’ll keep you awake and focused – you’ve got a slightly less expensive shirt to buy.
8. Taking Your Lover Is Like Taking A Walking Argument – Just Don’t.
Shopping and love hardly ever mix – a man can only stand looking at Victoria Secret mannequins for so long, eventually, he’ll realize they’re not real. And there’s a limit to the length of time a woman can watch a man get excited over video games/sports paraphernalia/mannequins,
If you are going with your significant other – make a battle plan. The battle plan should include two things – one, how to avoid each other, and two – how to find each other when you’ve both maxed out your credit cards. Luckily, in this world of cell phones and other gadgetry, number two is as easy as picking up the phone and moving desperately through throngs of people to try and catch a signal. Number one is a little harder – but if you each stay to your allotted stores, taking care to avoid each other like you might do in your own house – it becomes a little easier.
So, leave them at home, leave them at work, leave them in another store – just leave them when you’re shopping or you’re going to leave them altogether.
7. Don’t Tell Your Liberal-Fur-Is-Murder-Almost-Socialist Friends Where You’re Going, They Will Judge You
In a world where injustice has free rein and corruption rules, consumerism is often frowned upon by anyone wearing Birkenstocks. We all have a social activist friend – we all love that person dearly and wish we could be like them, its just there’s a sale and everything is almost half-off and won’t the world’s starving kids be there the next day?
They will, won’t they?
Well, the sale won’t.
So unless you want to be barraged by pictures of children starving and people dying (the key here is to not, in your enthusiasm for Black Friday, ask if the kids are on sale) – tell your friend you’re going to a Free Tibet/Malaysia/Africa/Dolphin meeting that’s invite-only and go buy yourself a cheap pair of pants.
Yes, you’ll feel guilty. Yes, you’ll feel a little bit like a consumer whore. Yes, God would probably give you that patronizing – “Is that how it is, then?” look – but come on – a computer for $700 dollars? Even God can’t pass that up.
6. The Early Bird Gets The 10% Off Worm – Wake Up Early, But Not Too Early.
There’s a careful line here – on one hand, the people surrounding the doors before the stores open are a little creepy in their zombie-like eagerness to buy things. On the other, “the early bird gets the worm” as the more wiser, well-adjusted birds tell their children – so, its really a toss-up.
Here’s our advice – get there early, but not too early. Wake up in the morning, get dressed, put on your beer hat, get some coffee and slowly make your way to the store. Don’t get there when the doors have yet to be opened because getting trampled in a primarily overweight country isn’t going to help you get that worm everyone keeps talking about.
Get there within an hour of opening – that way, the crowds have moved inside but are still deciding whether those blue pants make them look fat or not (they do) and you still have time to get some of the good stuff.
So, wake up, eat a nice breakfast, and patiently rush to the store – get there early, but not too early, walk there fast, but not too fast – save all of your extremes for the shopping.
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