Devlib  Articles How To Guides Mobile Coupons | Mobile Ticketing
Mobile Coupons | Mobile Ticketing
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Monday, 12 December 2005 |
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Page 1 of 6 MIf you’re a consumer, think about many times have you signed up for a new loyalty card and then forgotten to carry it around with you? It happens to us all the time, from checking into hotels to buying a coffee… the membership card is not in our wallets when we need it the most.
If you’re a marketer, think about how many consumers who want to
buy a product or use your services, delay the decision to interact with
your business because they have forgotten your loyalty card. It
definitely happens in our case, when we want to buy a coffee or a book
and do not have the card in our wallets.
Now, both of you, Joe Consumer and Jane Marketer, think about what virtually everyone you know, carries with them, all the time, without fail. Their cell phone, credit cards and an ID card of sorts and perhaps their watch comes to mind.
In our opinions, a credit card or an ID card is not a great ticketing or loyalty card application as it forces you to expose your card to more and more devices, increasing the chances or it being misplaced or more importantly misused. Also, these devices tend to be inactive and information cannot be pushed onto them. So until a WiFi / WiMax / Bluetooth enabled credit card or watch enters the market, we’re restricted to mobile phones for the purpose of this article.
Mobile phones have been come pervasive in our lives. Virtually everyone we know about the age of 12, here in Hong Kong seems to have a cell phone. Until now, the use of mobile phones for marketing applications has been restricted to annoying cold calls and cheesy SMS messages.
Both consumers and marketers have craved for a permission based interactive technology that allows them effectively use the cell phone in their pockets for something more than just calling people, taking spur of the moment photographs and forwarding annoying jokes to each other via SMS.
(Yes, we know many of you use your blackberries for email and corporate applications.. but bare with us while we try to make a point! Please?)
Enter, SMS barcode technology.
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